The name of the place translates to “a spoke” in English — a fitting symbol of movement, connection, and the spirit of cycling. Situated in Kharkiv’s Forest Park, it serves as a lively meeting point for cycling enthusiasts. Here, visitors can catch up with friends over coffee, have their bicycles serviced in the workshop, or hire one to enjoy a ride through the city’s wooded parkland.

When creating the visual identity, we sought to evoke the nostalgic charm of the “golden age” of road cycling in the 1970s — a time defined by craftsmanship, camaraderie, and enduring style. The result is a brand that celebrates both the heritage and the lasting sense of freedom found on two wheels.

Some of the images displayed on this web-page are sourced from the public domain or belong to their respective copyright owners. They are used solely for illustrative and conceptual purposes. No claim of ownership is made, and all rights remain with the original creators. If you are a rights holder and have concerns about the use of any image, please contact us for prompt removal or credit.