SILTEK

Siltek is a modern Ukrainian enterprise specialising in the production of dry and liquid building mixtures.

Siltek already possessed a well-established brand identity, firmly embedded in the minds of consumers of building materials: its colours, its typography, its particular sense of plasticity and emotion. Our task was to transform all of this to the extent that we introduced new value—greater consistency, clarity and elegance—without sacrificing recognition.

To achieve this, every existing element was reconsidered, refined and recomposed into a new visual equation. Anything superfluous was removed; anything essential was amplified. The widening of the letters towards the end of the logo, together with the line pattern that increases in thickness, symbolises the process of concrete setting—gaining density, strength and stability.