A software development company that believes its approach to the entire development and project management process is revolutionary. We reflected this in the identity system by embracing the guerrilla idea of doing everything in subtle, unusual, and unexpected ways. Drawing from the origins of the company’s name, we referenced the letter plasticity characteristic of Italian Futurism—but without making the identity look either anachronistic or overly futuristic.

The identity is deliberately separate from the product itself; we do not mimic application design in the branding. After all, the quality of programming or UI/UX does not depend on appearance—it is already inherent. Instead, we chose a combination of two fonts which, in the right proportions, meet all the company’s needs while visually distinguishing it from others.

The result is a highly flexible system that scales effectively and remains recognisable across both restrained materials, such as presentations or proposals, and more expressive formats, like promotional banners or social media, where bold corporate graphics and large typography take the spotlight.

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